"Premium" IN-GAME FEATURE, really?

Blizzard I might as well quit now if this is the avenue you're going to take WoW down. Four years ago, I am sure you would have offered any feature you dub with the word premium for extra, would have been included entirely free as a nod to your customers, but now, you just see as only $ and nothing more. Everyone pays over 10 dollars a month to play this game, and you shouldn't be charging ANYONE for any kind of features that are IN-GAME outside of vanity items like mounts or non-combat pets. That's simply atrocious, and i'll quit this game real quick if it's going to start acting like some East Asian developed MMO.