First Glimpse of the 2012 Battle.net World Championship

Hot off the presses and fast on the heels of the recently announced 2012 Battle.net World Championship event set for later this year, Team Liquid took the time to interview Ilja Rotelli, director of global community and eSports at Blizzard Entertainment. The interview looks deeper into the new structure of the Battle.net World Championship and the future of Blizzard eSports. Here’s a brief snippet from the interview to whet your appetite.

At the national qualifier level, do you hope to hold some tournaments that are completely open to anyone who wants to compete?

Ilja Rotelli: That is precisely one of the design philosophies we originally adopted. The idea is that we want to make a more aspirational and participatory eSports environment for StarCraft. The idea that there are superstars that seem so far away, that one can't hope to become; this makes eSports very restrictive.

Blizzard has a slightly different goal from eSports companies. If you think very frankly about the business goal for Blizzard as a company, we gain when more people play the game, and a strategy that makes sense to achieve that goal is to go grassroots. We don't have plans in place yet, but in my dreams, this is the beginning, where we go as grassroots as we can for the first year. Then, in 2013, we would love to add an additional layer to the bottom of the structure, to be even more grassroots than now. This is just a philosophy, not a practical plan that we have in place, but certainly that is one of the design principles we have been using so far.

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