The driving force behind the lore has been Chris Metzen:
http://www.wowpedia.org/Metzen Though there's a team of lore and story/quest developers right now with folks like Dave Kosak running them: http://www.wowpedia.org/Dave_Kosak A lot of the brainchild of WoW's design came from Tigole: http://www.wowpedia.org/Tigole Rob Pardo: http://www.wowpedia.org/Rob_Pardo Furor: http://www.wowpedia.org/Alex_Afrasiabi etc. who had played everquest and were brought on to help design the world of warcraft based on their experience in that game. It's kind of a funny story. They were unhappy with EQ and basically told the EQ devs, "If you don't take our suggestions to heart, we'll design our own game." And they did. And look at WoW now. However, despite there being some big names in WoW development rest assured that every single person on the teams contributed in some way. WoW isn't any one person's brainchild or game, though some had more of a hand in it than others. I'm sure I'm forgetting some older devs but I wasn't as into the game when I started playing back in the day so I didn't keep as much tracking on it. ETA: Also what Mediana said! |
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There really isn't one person who has shaped the story behind Warcraft. It's always been a collaborative effort. The story has evolved along with our company, though the original developers of Warcraft: Orcs and Humans remain ever entwined in the franchise's momentum.
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Or, if you want a few more details on some of the major lore collaborators, Alona does a pretty good job pointing them out here. ;)
The driving force behind the lore has been Chris Metzen: |