Cataclysm is $39.99, and its not too expensive. However, for new players, they have to purchase 3 other editions before they can sepnd this $39.99 on Cataclysm. And that will be too expansive to buy 4 editions. Here's the conversation between me and one of my classmates:
Me: Hi dude, Have you ever heard about WoW? The new expansion Cataclysm just launched. I am playing it and its really cool! Wanna in?
Him: Yes, I heard it before and I am going to ask my parents to buy it for my X'mas gift. BTW, how much does the game cost?
Me: Er....the new expansion is $39.99, but you have to buy three previous editions: Vanilla for $19.99, TBC for $29.99, and WotLK for $39.99. Or if you buy these four editions in a bundle, it will be $99.99.
Him: $99.99 in order to play Cataclysm? Well, it cost me an arm and a leg to play. My parents won't spend that much of money.
So Bliz, now do u see the problem? I believe most part of your WoW profit comes from the subscription fee. The game itsef shouldn't cost that much. I understand you charge $39.99 for Cataclysm, but potential customers like my classmate can not afford that $99.99. So why don't u just low down the bundle price and attrack more ppl to buy it and play it and become long term loyal custombers?
As well as Facebook and Twitter! Also being the week of Black Friday most if not all retailers were also matching or closely matching our $5-$5-$10 sale. |