Extremely simple, just match make or tier the BGs. New 90's use BGs to gear up, but it is not fun and extremely frustrating to play vs fully geared people with just the contender's set. Also, with the gear upgrade system, you now have people fully honor geared (+ conquest pieces) still playing in the same BG where before they wouldn't of had a reason too.
Simply tier the BGs by ilvl. That way, even a fresh 90 would be able to contribute and have fun. People would stop complaining about how hard catch up is. Obviously, you would have to disable changing your gear when you join the queue. As it is now, BG queues are < 3 min, I wouldn't mind waiting 2-3x that if I could get an evenly matched game where I dont feel completely useless.
Arenas are the other problem. Though since it is already match made, you will eventually reach a level where you can win games, even with greens. This is not the case with BGs.
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